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Soci raises $12M to help big brands manage local marketing

Khoury said they spent the first two years building the product, and have subsequently raised around $30 million in total funding.

Soci has also incorporated artificial intelligence to power chatbots that Khoury said “take that engagement happening on social and move it downstream to a call or a sale or something relevant to the local business.”

Khoury said the money will allow Soci to continue developing its AI technology and to build out its sales and marketing team.

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