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Jiji raises $21M for its Africa online classifieds business

Pan-African digital classifieds company Jiji has raised $21 million in Series C and C-1 financing from six investors, led by Knuru Capital.

Buyers and sellers in those markets use Jiji to transact purchases from real estate to car sales.

Jiji sees an addressable market of 400 million people across its operating countries, according to Mnogoletniy.

The venture bought up one of its competitors in April this year, when it acquired the assets of Naspers-owned online marketplace OLX in Nigeria, Ghana, Kenya, Tanzania and Uganda.

The company will also upgrade the platform to create more listings and faster matching in the area of real estate, according to Mnogoletniy.

We decided that for the next three to five years, we should be laser-focused on our core business — to be the largest marketplace in Africa for buying and selling to over 400 million people,” Mnogoletniy said.

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