Obvious Ventures makes CBD sporty with beam, which sells cannabis products to the GNC set

Athletes looking to take a break from all their worries over prescription painkillers and anyone who’s hankering to try out the new cannabinoid-based treatments for their conditions (without worrying about potentially getting dosed with some THC) can now turn to beam.

The Boston-based company founded by two former athletes (who were friends at Boston College) is pitching a product that’s 100% CBD sourced from hemp plants without any of the psychoactive ingredients that are found in tetrahydrocannabinol.

“At the high level we look at being a performance wellness company,” says Lombardi.

Beam looks to differentiate itself through its focus on testing and the purity of its products, along with an approach that’s aimed at the health and fitness market.

We identified beam as a stand-out in a crowded landscape for their product innovation, rigorous focus on quality and ensuring zero THC content in those products and their amazing growth within the fitness community,” said Obvious co-founder James Joaquin, in a statement.

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