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How some founders are raising capital outside of the VC world

Founders looking to raise capital to power their growing companies have more options than ever.

But between the two exists a growing world of firms and funds looking to put capital to work in young companies that have growing revenues and predictable economics.

While revenue-based financing, speaking generally, is attractive to SaaS and ecommerce companies, other types of startups can benefit from alt-capital sources as well.

After all, selling equity in your company to fund sales and marketing costs might not be the most efficient way to finance growth; if you know you are going to get $3 out from $1 in spend, why sell forever shares to do so?

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