Another Connected Fitness Company Raises Money, And It’s Not Peloton

iFit, which has tech-enabled exercise equipment for users to stream workouts with trainers, just raised $200 million in a round of funding led by hedge fund sponsor Pamplona Capital Management.

With iFit, users can stream workouts with a trainer, and the machine can automatically adjust the speed and resistance, according to a statement from the company.

Peloton has built a name for itself in the connected fitness space through its pricey bicycles and streaming workout subscriptions.

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