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New media investment firm Attention Capital acquires Girlboss

Attention Capital, a new outfit that buys, builds and scales media brands, is acquiring Girlboss, the female-focused multi-media business founded by Sophia Amoruso, who will join the firm as a founder partner.

A spokesperson for LA-based Girlboss declined to disclose terms of the deal but said Attention Capital has acquired 100% of the business.

Attention Capital, founded by media heavyweights including former Fox Networks Group president Joe Marchese, Snap’s former head of content Nick Bell and former Palantir executive Ashlyn Gentry, seeks to acquire media and technology platforms that “properly measure and value attention and are positioned to exponentially benefit in a market correction of the attention economy.” The new firm plans to raise up to $500 million, according to earlier reporting.

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