Market research platform Milieu Insight raises $2.4 million to launch in more Southeast Asian countries

Milieu Insight, a Singapore-based market research and data platform, announced today that it has raised $2.4 million in pre-A funding.

Founded in December 2016 by CEO Gerald Ang, who previously worked at global research firms including GfK and YouGov, Milieu Insight seeks to make market research and data analysis accessible to smaller businesses and organizations.

COO Stephen Tracy told TechCrunch in an email that the startups’ four new markets were picked because “they are in high demand among existing research buyers who want to study consumer trends, particularly because the market dynamics in these countries are evolving fast.” Milieu focuses exclusively on mobile data since smartphone penetration is still growing quickly in many Southeast Asian markets.

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