The Guild, an Austin-based hospitality startup aiming to bridge the gap between Airbnb and hotels, has closed on a $25 million Series B.
The startup essentially partners with apartment and office developers to turn full floors into hotel-like, tech-enabled suites, which are then in turn booked by the night to business and leisure travelers.
“We offer a lot of the extra space, local vibe and experience you get with Airbnb but with the amenities and services of a traditional hotel.”
Instead, The Guild says it is pursuing a more deliberate strategy focused on improving the guest experience, particularly for business travelers.
While the startup is willing to do master lease agreements if it is clearly the better financial option, The Guild says it typically favors asset-lite agreements in which the property manager funds the capital requirements.
This, it says, allows for better financial alignment between the property manager and The Guild, allowing the startup to focus more resources on the guest experience.