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Mobile game startup Madbox raises $16.5 million after 100 million downloads

The company is developing mobile games and handles everything from start to finish, from game design to publishing and user acquisition.

The company has released a handful of games since then.

Overall, Madbox has generated 100 million game downloads.

In addition to reusing assets from one game to another, Madbox also tries to apply the same method when it comes to user acquisition and marketing.

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