Huge travel platforms that run airline booking systems like Sabre and Amadeus were invented eons ago and are so large and cumbersome that innovating with them is no easy feat.
In the same way that challenger banks have come along to re-invent the banking software Starck, U.K. startup Duffel has done the same in the travel market, linking up airlines directly with travel agents with a 21st century platform.
Duffel enables travel agencies to plug in directly to airlines’ reservation systems via an API so they can pull real-time flight offers, make bookings, access live seat availability and buy extra services.
This means new digital and mobile app-based travel agencies — Duffel’s target market — can bypass the long lead times and high costs associated with the legacy flight booking systems.
Steve Domin, co-founder and CEO of Duffel, said: “A new breed of online agencies want to access reservation systems quickly and seamlessly.
By reinventing the underwiring between online agents and airlines we can transform the world of travel booking and reduce barriers to entry for innovative new companies that are offering travelers a whole new way of creating a holiday or trip.”