Namogoo Raises $40 Million To ‘Protect Brand Equity’

If you’re an online e-commerce business looking for a growth hack, upstart Namogoo wants you to consider the hidden opportunities in your own website.

Herzliya, Israel-based Namogoo claims that 15 to 20 percent of all web sessions are “hijacked” with unauthorized product recommendation and pop ups, diverting a customer from one site to a potential competitors.

To solve this problem, and help customers gain more retention and thus more revenue, Namogoo has raised a $40 million Series C.

The core of Namogoo is targeting “customer hijacking.” For example, if you’re shopping for a certain sneaker brand on a website, you may see an unauthorized advertisement pop up for a competitor brand.

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