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Los Angeles-based Boulevard has raised $11 million for its software to manage salons and spas

It’s a business that has been slow to adopt modern technologies because it’s both specialized and fragmented, meaning that it’s a huge opportunity for the kind of niche software developers who have cropped up in the Los Angeles tech ecosystem in recent years.

True to form, two former technology executives from the LA ecosystem have launched Boulevard, to be a provider of back-office management software for the salon and spa industry.

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