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Squarespace Buys Unfold To Bring Digital Storytelling Into Its Mix

Squarespace, a build-your-own website startup, has acquired social media app Unfold, used by a slew of celebrities including Kim Kardashian West and Selena Gomez, to bring digital storytelling capabilities to its users.

According to New York-based Squarespace, Unfold has 9 million monthly users and over 670 million stories have been created using the app.

In a blog post announcing the deal, the startup said that customers can use Unfold starting today.

WordPress publisher Automattic announced in September that it raised $300 million Series D at a $3 billion valuation, and a month prior to that, the publisher acquired Tumblr, a social media blogging website.

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