Sinclair leads $10.3M investment in rideshare advertising startup Octopus

Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group.

After launching in 2018, Octopus says it’s now reaching more than 3 million people each month across 10,000 screens in markets like New York, Los Angeles, Chicago and Washington, D.C. By working with Sinclair Digital Group — an affiliate of TV giant Sinclair — the startup can bring content from local TV stations onto the platform.

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