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In India And Mexico, WhatsApp Is The New Growth Hack

Scooping aside, in order to work at Aarti and Sumit Rastogi’s ice cream shop Artinci in India, you have to have proficiency in WhatsApp, a social messaging app.

Co-founder Aarti Rastogi has a hearing impairment, so 90 percent of the business’ communication is through the Facebook-owned messaging app, which is currently free for normal and business users.

The Bengaluru company is one example of the 5 million monthly active users of WhatsApp’s business app, a version of the main messaging app that was rolled out about 22 months ago (not to be confused by WhatsApp Business API, a paid service for large enterprise customers).

WhatsApp Business customers range from a nail salon in Mexico, to a São Paulo-based business that makes turbans, to a small jewelry store in Yogyakarta, Indonesia that works on wedding bands.

To paint a picture of WhatsApp’s current reach, more than 1.5 billion people in over 180 countries use the WhatsApp main app, according to Amrit Pal, a product manager over at WhatsApp. In India, it’s especially popular.

About 48 percent of small businesses in Startup Mexico that use WhatsApp Business say they’ve been able to hire more employees thanks to growth driven by the app

About 48 percent of Mexican startups that are part of the Startup Mexico community in WhatsApp Business say they’ve been able to hire more employees thanks to growth driven by the app, the incubator said.

Rodrigo Maldonado, a program coordinator at Startup Mexico, said they partnered with WhatsApp “because everyone in Mexico who has a smartphone, has WhatsApp.” The next order of business was teaching startups under their umbrella how to best optimize the app, which Maldonado says has been a work in progress.

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