ZeroDown, valued at $150 million, plans to take on Zillow

The startup, which has raised $30 million in total equity funding and more than $110 million in debt financing to help Bay Area residents make down payments on homes, now plans to take on Zillow and Redfin with its new home search engine.

Targeting those in the Bay Area, where costs of home ownership are amongst the highest in the country, ZeroDown charges $10,000 to purchase your home outright and front your entire down payment.

The company says it intends to expand the service outside the greater San Francisco area to cities like Denver, Seattle and Austin, but given the $10,000 price tag and large population of wealthy tech workers in the Bay, the business could flourish in this area without expanding.

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