The internet and search engines like Google have made the world our oyster when it comes to sourcing information, but in the world of business, there remains a persistent need for more targeted market intelligence, a way to get reliable data quickly to get on with your work.
Crunchbase — a directory and database of company-related information that originally got its start as a part of TechCrunch before being spun off into a separate business several years ago — has raised $30 million, a Series C that it plans to use to continue expanding its base of paid subscribers and expanding its product to include more predictive, personalised information for its users by way of more machine learning and other AI-based technology.
CEO Jager McConnell, who has long viewed Crunchbase as the “LinkedIn for company profiles,” said that of the 55 million people who visit the site each year, the company currently has “tens of thousands” of subscribers — subscriptions are priced at $29/user/month varying by size of company contract — which works out to less than 1% of its active users.
McConnell said Crunchbase is not disclosing its valuation with this round, but he did note that it was “well within the target range” that the startup had set, that it was an oversubscribed upround and that it was on the more practical than exuberant side.
The kind of data you can get via the site includes basics on when a company was founded, who the founders are, who the current executive leadership is, how much money it has raised and from whom and what has been written about it in the media.
The company notes that it currently makes 3.9 billion annual updates to its data set — which people upload themselves in the old wiki style, or are manually or automatically uploaded, by way of some 4,000 data partnerships and syndication deals (these include the likes of Yahoo!