Edison Partners, a Princeton, N.J.-based growth equity investment firm, has named Kelly Ford as its newest general partner.
One recent study by Crunchbase News found that among the top 100 venture firms, the percentage of women partners had edged up to 8 percent in 2017 from 7 percent the year before, an increase of 17 percent but still relatively low.
Ford joined Edison in 2014 after working for two decades in mostly marketing roles at several B2B software companies.
“Her advice and guidance was focused initially on sales and marketing, but soon branched out to all areas of a high growth company given her direct experience for over 20 years working inside similarly-sized businesses,” Sudgen told me via email.
With that, she created the Edison Edge operating platform and, Sudgen said, essentially ushered in the firm’s integrated approach to growth-stage investing.
Ford also established the firm’s Center of Excellence for Sales & Marketing, and created the Edison Growth Index, a proprietary study on the key characteristics of fast-growing technology companies.
In the year ahead, Ford will focus on fintech investing.