Unsplash is building an ad business around branded stock photos

Yes, it’s unveiling a digital advertising business, but Unsplash is taking a specific approach — working with companies to create branded photos, which will then appear on desirable searches.

Square, for example, could upload photos of the Square Register, which will then show up when Unsplash users search for “cash register” and other terms.

Cho also said that in about half the campaigns so far, the brand is also commissioning Unsplash photographers to do the work.

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