As Jason Rowley wrote at the time of the company’s $7 million Series A, New York-based SquareFoot aims to streamline the office location process “by offering a suite of tools to help stakeholders…discover and refine their requirements, and ultimately receive a set of commercial real estate listings that meet those needs.”
SquareFoot co-founder and CEO Jonathan Wasserstrum notes that before he went to Columbia Business School, he worked at JLL, a large commercial real estate (CRE) industry brokerage.
So when he graduated from business school in 2012, he founded SquareFoot with the goal of providing transparency to commercial real estate spaces that was similar “to what people were used to for residential listings.” As mentioned above, the company also offers a team of in-house brokers who can help and negotiate on behalf of SquareFoot clients as they conduct their transactions.
SquareFoot has also added a third arm to its business, which offers flexible office leases, a market segment that is seeing increased demand.
To help it enter this market, SquareFoot acquired PivotDesk, a Boulder, Colo.-based office-sharing marketplace, in February.