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Shine Bathroom raises $750K for a smart home add-on that flushes away your toilet doldrums

In the latest development, a smart home startup from Santa Barbara called Shine Bathroom has raised $750,000 in seed funding to help build and distribute its first product: an accessory that you attach to an existing toilet to make it a “smart toilet.”

Shine’s immediate goal is to flush away the old, ecologically unfriendly way of cleaning toilets; and to provide the tools to detect when something is not working right in the plumbing, even helping you fix it without calling out a plumber.

“Bathrooms are evolving from places where we practice basic hygiene to where we prepare ourselves for the day,” said Chris Herbert, the founder and CEO of Shine.

Shine’s first injection of money is coming from two VCs also based in Southern California: Entrada Ventures (like Shine also in Santa Barbara), and Mucker Capital, an LA fund specifically backing startups not based in Silicon Valley (others in its current porfolio include Naritiv, Everipedia and Next Trucking).

Sized similar to an Amazon Echo or other connected home speaker, Shine’s toilet attachment is battery operated and comes in three parts: a water vessel, a sensor and spraying nozzle that you place inside your toilet bowl, and a third sensor fitted with an accelerometer that you attach to the main line that fills up the toilet’s tank.

Herbert was one of two co-founders of Trackr, a Tile-like product that also played on the idea of making “dumb” objects smart: Trackr’s basic product was a small fob with Bluetooth inside it that could be attached to keys, wallets, bags and more to find their location when they were misplaced.

The company’s longer term goals extended into the area of IoT and how “dumb” machines could be made smarter by attaching sensors to them to monitor vibrations and sounds to determine how they were working — concepts that never materialised at Trackr but have found a new life at Shine.

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