Vendr, already profitable, raises $2M to replace your enterprise sales team

Headquartered in Boston, Vendr has raised a $2 million round led by F-Prime Capital, with participation from Ashton Kutcher’s Sound Ventures, Joe Montana’s Liquid2 Ventures, Garage VC and angel investors including Canva co-founder & chief operating officer Cliff Obrecht and HubSpot COO JD Sherman.

“We see software sales actually going away because most people are tired of being sold to, they are tired of being persuaded, they want to transact,” Neu, who previously led sales at HubSpot, tells TechCruch.

Already profitable, Neu says they want to put themselves in a position in which they don’t have to raise any additional outside capital.

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