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Brazilian mobile phone insurance technology startup Pitzi is now worth over $100 million

“Today, only 4% of smartphones here are protected but we’re driving that towards 90% in the coming years and using those phones to unlock even more transformation in the space,” said Daniel Hatkoff, founder and CEO of Pitzi, in a statement.

The investment by QED Investors puts Pitzi in some pretty good company when it comes to Latin American financial technology startups.

For Hatkoff, the cell phone is a window into other products and services in the insurance industry thanks to the ways the device has transformed so many experiences for the emerging Brazilian middle class.

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