St. Louis-based Summersalt raises $17.3 million for its direct-to-consumer clothing line

Founded by a former Washington University design professor and swimwear designer, Lori Coulter, and a marketing and branding consultant, Reshma Chattaram Chamberlin, Summersalt launched in 2017 with a line of direct-to-consumer swimwear.

Summersalt calls its line of clothing “travel wear” and used its footprint in the swimsuit market to expand its reach with other items that could be taken on trips to less-sun-drenched parts of the world.

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