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&Open helps businesses distribute gifts to reward customer loyalty

Co-founder and CEO Jonathan Legge says the Dublin-based startup fits most easily in the corporate gift-giving category, but he sees the company handling much more than that.

In fact, the company developed out of a business Legge had prior to launching &Open, producing high-end gifts.

As part of that business, he was finding that he would get requests from CMOs of big companies like Google, Airbnb and Jameson’s to develop gifts for their events.

From that, Legge saw the potential for a full-fledged business based on that idea and he launched &Open.

It’s more working with the customer support team, the loyalty team or the marketing team to watch the life cycle of the customer and make sure they’re being gifted at key moments in the life cycle and within their journey with a brand,” he said.

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