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Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail

The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online.

“If it was 1994 and we knew what technology is today and we want to reinvent this [shopping] experience… one thought was how we bought our whole life and how we go to the mall,” says Agha.

Most online and offline shopping experiences are completely divorced from that, Agha said.

“Fashion shopping has always been a social experience,” said Agha, co-founder and co-CEO of Flip, in a statement .

We are connecting the social behaviors of shopping, which were previously only possible offline, with a virtual experience.”

So he wanted to take the social aspects of Instagram and the subscription box and retail elements of StitchFix to create the new Los Angeles-based startup, Flip Fit.

Users of the app are encouraged to take vote on selfies their friends take in different outfits.

Over the next 90 days roughly 500 influencers across social media will be encouraging their audiences to vote on different outfits using the FlipFit app.

Agha says that the user experience is most akin to TikTok or Snap,rather than Instagram.

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