Alpert is the CEO and co-founder of Medinas, a software-fueled marketplace for reusable medical equipment.
The company resells equipment from medical centers to other places, and handles all aspects of the sale from the beginning inventory check to shipment and reinstallation.
When I pressed Alpert on how a seed stage startup could handle that lift, she pointed to software as the answer.
A part of Medinas that is unique is that the company only makes money if the partnering healthcare organization does.
On a final note, Alpert said that Medinas raised the round in November 2018, but just announced it because the company spent a year doing “pure research” on healthcare, a highly opaque industry slow to change and slow to spend.