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YellowHeart allows musicians and concert organizers to take more control of resold tickets

In fact, the startup’s CEO, Josh Katz, said he founded the company because he’s a music “megafan” himself, and he was “just tired of getting ripped off by scalpers.” At the same time, he said this isn’t just a problem for concertgoers.

So YellowHeart can allow a musician, concert venue or other “event initiator” to set up rules for how their tickets are resold.

“With The Chainsmokers, we’ve been outspoken about the issue of scalpers for years, and are excited to partner with YellowHeart to provide a smart and effective solution that gives control back to artists and fans,” Alpert said in a statement.

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