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Atom Finance’s free Bloomberg Terminal rival raises $12M

That’s why Atom Finance built a free tool designed to democratize access to professional investor research.

Today Atom launches its mobile app with access to its financial modeling, portfolio tracking, news analysis, benchmarking, and discussion tools.

“Investment research tools are too important to the financial well-being of consumers to lack the same cycles of product innovation and accessibility that we have experienced in other verticals” CEO Eric Shoykhet tells me.

– Instant financial modeling with pre-populated consensus projections that automatically update and are recalculated over time Portfolio – Track your linked investment accounts to monitor overarching stats, real-time profit and loss statements, and diversification

– Track your linked investment accounts to monitor overarching stats, real-time profit and loss statements, and diversification X-Ray – A financial research search engine for compiling news, SEC filings, transcripts, and analysis

– A financial research search engine for compiling news, SEC filings, transcripts, and analysis Compare – Benchmarking tables for comparing companies and sectors

“Our Sandbox feature allows users to create simple financial models directly within our platform, without having to export data to a spreadsheet” Shoykhet says.

Shoykhet positions Atom Finance in the middle of the market, saying “Existing solutions are either too rudimentary for rigorous analysis (Yahoo Finance, Google Finance) or too expensive for individual investors (Bloomberg, CapIQ, Factset).”

Robinhood has its own in-app research tools, which could make it a looming competitor or a potential acquirer for Atom Finance.

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