ClassPass, finally a unicorn, raises $285 million in new funding

The company partners with boutique fitness studios, letting users search through that inventory and book a class all from their smartphone.

Since launch, ClassPass has implemented several different business models, trying to find the right unit economics.

International growth has been a top priority, with the company now operating in 28 countries, partnering with more than 30,000 partners, including boutique studios, gyms and wellness providers.

Kadakia said that most of the users who sign up for meditation on ClassPass (the company’s most popular wellness option) are trying it for the first time.

ClassPass has come a long way since 2013, iterating its business model several times.

When it first launched, a ClassPass membership offered unlimited classes each month to users.

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