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Finding the right reporter to cover your startup

Before you start seeking press, you’ll need to look for reporters who have reach, respect and expertise when you choose who to talk to.

Here we’ll discuss how to find the publication and reporter who understands you and can tell the story that aligns with your objectives.

You can score SEO to help your get discovered when people search for keywords related to your business, but if you’re looking for user growth or SEO, be sure to work with a publication that links to the websites and apps they write about, as many don’t.

Typically, you’ll aim to work with more prestigious publications and writers first, as they can inspire other outlets to write up follow-on coverage.

It rarely works the other way around, since top publishers want to be seen as first to a story and forging trends rather than following them with late coverage.

After you’ve set goals and have an idea regarding the kind of publication or journalist you want to work with, it’s time to build a ranked list of specific reporters.

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